Super Mario 35th takeover at Nintendo NY

I was tasked to implement various elements to tactfully highlight a global campaign at Nintendo NY’s flagship store. This page will feature the results of all the tactics as well as an in-depth process from one of these tactics - the corner window.

Staircase Timeline

These stair decals were designed, spaced, and created by me. I did work with a Nintendo of America designer to help flush out the timeline concept to be placed on the stairs. After fully approved, we worked with a vendor for printing and installation.

Various other activities and support

Various other support for this global campaign included coordination and showcase of various partnerships involving both in-store and social media support for LEGO, LEVI’S, and Puma.

Below is a in-depth Process of the creation for the Corner Window

Step 1: Brainstorm

For Nintendo NY, it is not common to add a corner window display, since we have the Bronze Mario statue as a landmark I knew going into this we knew this had to be tactful and highlight already existing assets.

The main elements we knew needed to be included were monitors or a custom TV display. Knowing these key facts, I looked into research and inspiration on how TV displays are already used.

From this inspiration page, I solidified with three concepts that were passed around for approvals.

Step 2: Mockups

Using heavy influence from research of existing ideas, three concepts were chosen to move to the next step. To make things simpler we designed the monitors and backgrounds for a digital wall separately.

Due to limited space, the digital wall concept was re-imagined. Below are the first three concepts that handled different display backgrounds knowing we wanted to combine some way of display, like above, with a background, as seen below.

Once both mockups and concepts were passed around through the proper approval channels, the end goal was to create a curvature shadowbox display that housed two monitors showing off Super Mario 35th assets.

Below was a rough mockup of the combination of the two elements.

Step 3: Finalizing concept

Finding the best solution

Due to budget, limited space, and time restraints, we now have a finalized a concept of a combination of both a curvature wall shadowbox and monitors implanted into the fixture.

Step 4: Vendor, Building, and Installation.

This project was completely governed by a disclosure list which means no one outside the list is able to obtain assets. The assets can only be distributed after the global announcement which was September 3rd, 2020.

Because of this, I provided the vendor a specialized mockup to begin the process, of creating this display. We needed to keep the process going since we wanted the window to be installed as close to the announcement as possible.

Keeping this project moving, we had the vendor conduct a site survey for the space this shadowbox was envisioned to be installed. Proofs were sent and approved by myself and the team.

Following the announcement, on September 3rd, 2020, it was time to begin building.

We were provided with proofs from the vendor along the way. Below are some photos towards the end of the building of the corner window in the shop.

Once assembled, all that was left to do was to coordinate the onsite installation.

After a lot of effort from all parties involved, the last piece of this project was to install the video footage for the monitors.

Now installed, all that was left was for guests to enjoy the new display as they walk by Nintendo NY!