it starts with a concept.

Design Lead
Super Mario Bros. Wonder

As the design lead, I ensure all marketing teams follow style guide rules & character IP in Marketing areas such as Advertising, Experiential Marketing, Player & Product Experience, Retail Marketing, Web, and Loyalty Program.

Designing Base Creative

22” x 28”

22” x 28”

Header

Header

Super Mario Bros.
Gift With Purchase

Trading Cards

Trading card design as gift with purchase, featuring specialized gold foiled numbered card that less than 2% of people will obtain.

Transparent mockups for promotion

Shadow Box

Working with the Retail Marketing team, I designed a custom diecut, layered shadowbox that featured the main art as gift with purchase for a large retailer.

Promotional Social Asset with Mockup

Lanyard & Keychains for special My Nintendo giveaway.

Retail Marketing

Working with Player & Product Experience and Retail Marketing team - I helped lead and produce various graphic for retailers such as Best Buy, Amazon, Costco, Target, and Walmart.

Specifically to the gift with Purchases, I helped ideate, create, and facilitate communications with our counterparts in Nintendo Japan, ensuring fast turn around time and approvals.