Design Lead
Princess Peach: Showtime!

As the design lead, I ensure all marketing teams follow style guide rules & character IP in Marketing areas such as Advertising, Experiential Marketing, Player & Product Experience, Retail Marketing, Web, and Loyalty Program.

Designing
Base Creative

I was tasked to design layouts for web and print, identify typefaces, and partnering with various team leads and ensuring alignment. This base creative then is distributed to agencies and partners to dictate design direction, accompanied with the style guide.

Princess Peach: Showtime!
Movie Poster Designs

Design premier posters with two layouts (with/without screenshots) localized in four languages for various marketing purposes in the Americas.

Examples of different poster applications

Culturally significant Brazil street art application utilizing localized movie posters

Retail Marketing

Working with Player & Product Experience and Retail Marketing team - I helped lead and produce various graphic for retailers such as Best Buy, Amazon, Costco, Target, and Walmart.

Sampling of works across North and South America.

Nintendo Brand Ambassador teeshirt used across North and South America.

Gift With Purchase

Scrunchies | GameStop

I supported in ideation for this concept for scrunchies. These were assigned to a co-worked where she design and produced these gift with purchases for GameStop.

Tumbler | Target

Working with the Retail Marketing team I designed and helped produced these Tumblers for gift with purchase. I also designed mockups, social ads, and other promotional pieces.

Princess Peach: Showtime! Diorama Best Buy Exclusive

I supported in ideation for this concept for this Diorama. These were assigned to a colleague
where he design and produced these gift with purchases for Best Buy.

Nintendo NY Event Design

Collaborating with the Experiential Marketing & Nintendo NY teams, I took combined concepts and designed the overall event space. We then worked with a vendor to produce the work.

Social Media

The Nintendo of America, Nintendo of Canada, and the LATAM team control their social media channels. These are here to highlight the partnership and designs, including the Nintendo NY event space and movie posters repurposed by the larger design team.